Kathryn's Blog


Step-by-Step Instructions for Valentine's Day Client Gift

For those of you who enjoy Valentine's Day and want to share the love with your clients, here is an easy project for a gift to drop off at your clients' homes.  I make these types of gifts for many of the smaller holidays, and they have been well-received.  Show up with a smile on your face, and how could your clients not love you?

Valentine Gift

Step-by-step instructions:

1. Purchase materials needed.  Since I've been doing this for a while, it is second nature to me to keep an eye out for discounted items when I am out shopping.  What you will need to have on hand is:

- Bags of candy, individually-wrapped in foil, such as Hershey Kisses, Reese's products, Dove, and so on.  The foil wrapping adds festive coloring.  I keep an eye out for specials like 2/$4.00 at local pharmacies.

- Small containers.  I like to check Target's $1 bins and also look for unique containers in the housewares aisle.  Christmas Tree Shops also have tons of containers. Bowls, buckets, glasses - anything will do.  For this particular project, I used small Valentine-related pails.

- Cello party bags.  You can usually get packs of 10 or more for $1 to $2.  Try Target and Wal-Mart.  You could use cell wrap instead and cut it to size, but I like the cello bags because they eliminate the need for cutting.  Keeps it simple.

- Curling ribbon to match your containers.  For this project, of course I used pink and red.  White or light blue would work also.

- Scissors.  You'll need these for curling the ribbon.

- Your business cards.

2.  Assemble gifts.  This is so easy and so fast, you can do several in one-half hour.  Here's how to put it all together:

- Remove price tags from containers.

- Insert one cello bag into each container.

- Fill each bag with an assortment of candy.  (Leave enough space to tie the top with a robbon.)

- Insert your business card into the bag.

- Tie a piece of ribbon around the top of the cello bag.  Pull ribbon along one edge of the scissors to curl it. You're done!

3.  Deliver gifts.  Get out your list of clients and start making calls to let them know you will be stopping by.  Or, if you are comfortable doing so, just stop by to say hello.  I group my visits geographically to save time and gasoline. 

Have fun with this easy, low-cost project.  And Happy Valentine's Day!  - Kathryn Acciari

Putting Today's Technology Tools to Work for You


Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
All rights reserved.




Sturbridge & Central MA Real Estate and More



twitter linkedin icon 


Kathryn Acciari, Brand Ambassador

Century 21 Real Estate LLC
175 Park Avenue
Madison NJ 07940

Serving Brokers, Owners, and Agents Throughout New England

Cell: (508) 982-0686   

Blog: Real Estate Blog
Twitter: @kacciari

Comment balloon 10 commentsKathryn Acciari • February 08 2009 03:20PM


Thanks, I can always use good client  ideas.

Posted by KAREN SANCHEZ, ...Marketing your home like no one else will. ( Hamilton Landon Real Estate) over 11 years ago

Thanks, I can always use good client  ideas.

Posted by KAREN SANCHEZ, ...Marketing your home like no one else will. ( Hamilton Landon Real Estate) over 11 years ago

Hi Kathryn,

What a super package you put together - very nice.  I haven't done anything like this but yours is a great model if I can get my act together in this regard.  I do love Christmas Tree Shop for this sort of stuff - I try to deliver special cookies at the end of the year to that year's clients and one year I got the glass canisters at Christmas Tree Shop for about 1/4 what you would spend anywhere else.  Thanks for the post.


Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) over 11 years ago

Hi Kathryn. Great idea, but I've been so swamped getting our new brochure ready for the printers, I'll never make it for this Valentine's Day. I better start now on the next upcoming holiday. It is a very nice thing to do and I love those special touches. Thanks for sharing.

Posted by Lee & Carol Barbour, REALTORS, Mountain Living Team in Murphy NC and North GA (Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA) over 11 years ago

Thanks for all of your great comments.  I used to try to do cookie deliveries but always ran out of time for the baking, so this became my stand-in plan.  Enjoy!

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) over 11 years ago

Great idea, I do something very similar at Christmas I make personalized little gifts and hand deliver them during the holidays to all my clients I closed a sale with that year.  How many clients do you do at a holiday? It would be interesting to know, I have delivered up to 30 gifts at Christmas and it is quite overwhelming.  Love to hear your comments...

Posted by Laurie Strickland, CRS, ABR, Certified Relocation Specialist (Prudential Meridian Valley) over 11 years ago

Laurie - I'll do about 10 per month when there is a special holiday.  More than that does get to be difficult to manage.  With 10 a month, my past clients see me (or receive goodies from me) at least 3 times a year.  I also try to build in some mailings of fun things throughout the year as well, so the people who are not actually receiving something from me in person will receive a card, coupon, lottery ticket, coffee card, etc.  Let me know how this works for you!

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) over 11 years ago

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



Posted by Betty almost 11 years ago

Betty:  It's nice to hear from you.  I hope you continue to find the information that I write about to be interesting to you.

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) almost 11 years ago

Pop by's sound like so much fun. I am really enjoying reading about them.

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 5 years ago