My Mailbox is Empty! (Hint: A Good Time for Direct Mail)
In the past two months, my mail has dwindled. Gone are colorful postcards from local businesses. Now I receive white envelopes containing either bills or fund raising requests.
What has happened to Just Listed, Just Sold, and Hire Me postcards? Amid the COVID-19 crisis, it appears that real estate pros and other businesses are holding tight to their marketing funds. This is completely understandable, given the uncertainty of the economy. However, I want to suggest that if you have been considering marketing to a farm, that now is the perfect time to do it. Here are some other ideas to help you get started:
- Thinking of Moving? I'll Help You Do It Safely
- My 8-Point Distancing Real Estate Protocol
- Market Snapshot During COVID-19
- 5 Ways COVID-19 has Changed Real Estate
As states start to phase in their reopening plans, you can be ready to amp up your business by starting a direct mail campaign. There is plenty of space in your prospects' mailboxes.
Putting Today's Technology Tools to Work for You
Text and photos copyright Kathryn J. Acciari unless otherwise noted.
All rights reserved.
Kathryn Acciari, Brand Ambassador
Century 21 Real Estate LLC
175 Park Avenue
Madison NJ 07940
Serving Brokers, Owners, and Agents Throughout New England
Cell: (508) 982-0686
Email: kasellshomes@gmail.com
Blog: Real Estate Blog
Twitter: @kacciari
You are so on the mark with this post, Kathryn Acciari! I was already in the process of editing some new pieces for printing (literally) as I read it. Thank you for posting.
Lanette Branch you are way ahead of the game! Hope you see great results from your campaign.
Kathryn, I did stop sending postcards also, as we had almost 8 weeks of no "in-person" showings, and seemed like the right thing to do.
I was looking for your current posts. I hope all is going well for you.
Have an outstanding summer.