Kathryn's Blog


My Mailbox is Empty! (Hint: A Good Time for Direct Mail)

My Mailbox is Empty! (Hint: A Good Time for Direct Mail)



In the past two months, my mail has dwindled. Gone are colorful postcards from local businesses. Now I receive white envelopes containing either bills or fund raising requests.

What has happened to Just Listed, Just Sold, and Hire Me postcards? Amid the COVID-19 crisis, it appears that real estate pros and other businesses are holding tight to their marketing funds. This is completely understandable, given the uncertainty of the economy. However, I want to suggest that if you have been considering marketing to a farm, that now is the perfect time to do it. Here are some other ideas to help you get started:

  • Thinking of Moving? I'll Help You Do It Safely 
  • My 8-Point Distancing Real Estate Protocol
  • Market Snapshot During COVID-19
  • 5 Ways COVID-19 has Changed Real Estate

As states start to phase in their reopening plans, you can be ready to amp up your business by starting a direct mail campaign. There is plenty of space in your prospects' mailboxes.



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Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
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Kathryn Acciari, Brand Ambassador

Century 21 Real Estate LLC
175 Park Avenue
Madison NJ 07940

Serving Brokers, Owners, and Agents Throughout New England

Cell: (508) 982-0686   

Blog: Real Estate Blog
Twitter: @kacciari

Comment balloon 6 commentsKathryn Acciari • May 18 2020 08:58PM


You are so on the mark with this post, Kathryn Acciari! I was already in the process of editing some new pieces for printing (literally) as I read it. Thank you for posting.

Posted by Lanette Branch, Bel Air, MD Real Estate Agent (RE/MAX Components) 8 months ago

Lanette Branch you are way ahead of the game! Hope you see great results from your campaign.

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) 8 months ago

Kathryn, I did stop sending postcards also, as we had almost 8 weeks of no "in-person" showings, and seemed like the right thing to do.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) 8 months ago

Hello Kathryn, I just mail out 200 post cards this week to get the phone to ring some more.

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) 8 months ago

I was looking for your current posts. I hope all is going well for you.

Have an outstanding summer.

Posted by Roy Kelley (Realty Group Referrals) 6 months ago

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