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How to Spot a Lazy Listing Agent

How to Spot a Lazy Listing Agent

 

lazyI am writing this blog post as an entry into the ActiveRain contest hosted by Kathleen Daniels. For this contest, we are to write about one pet peeve that we have in the real estate industry.

It took me several days to ponder this. Sure, there are things that bother me on any given day, but few issues that I would consider to be pet peeves. But it finally came to me: The one thing that truly bothers me in this business is the Lazy Listing Agent.

The Lazy Listing Agent is someone who has become either complacent or unenthused about his or her business.  This person seems to get a lot of listings, and it is often baffling, because s/he seems to put in little effort.

 

 

How can you spot a Lazy Listing Agent?  Some common signs are:

  • Listing photographs are of poor quality.  This person has not taken the time to learn how to photograph real estate. There is no consideration of light or clarity.  Also, the agent does not make an effort to take the exterior photo in optimal conditions. Sometimes only one exterior photo is taken, from the driver's seat of the car.
  • Listing photographs are scant.  Even ugly duckling houses deserve a full series of photographs. The Lazy Listing Agent walks through the house, snaps a few photos, and that's it.
  • Poor maintenance of signs.  The weather can take a toll on real estate signs. The Lazy Listing Agent does not make any effort to check on the signs at his/her listings. A sign may fall over on a windy day and remain on the ground for a week before this agent discovers it.
  • Low marketing of open houses.  The Lazy Listing Agent may hold an open house but puts minimal effort into marketing the open house. Maybe it is noted in the MLS, but it is not promoted on social media or to other agents.  The Lazy Listing Agent puts up one or two Open House signs in a nod toward pulling traffic off the street.

 

Yes, the Lazy Listing Agent is my #1 pet peeve in the real estate industry. While the rest of us put in significant time and effort to produce an attractive listing in order to market and sell a property, this lazy-boned agent provides a disservice to his/her clients and gives the impression that real estate agents in general are slackers.

I take great pride in building the best possible marketing plan for the clients who are counting on me to sell their properties. How a Lazy Listing Agent gets hired is truly baffling to me.

 

Avoid the Lazy Listing Agent!


If you are thinking about selling your home
and want a true professional to market your property, please contact me.
I would be delighted to discuss my comprehensive,
non-lazy, results-driven plan for helping you sell your home.

 

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Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
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Sturbridge & Central MA Real Estate and More

 

 

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Kathryn Acciari, REALTOR(R)
Serving Central Massachusetts
with Offices in Sturbridge, Charlton, Spencer, Auburn, and Shrewsbury

RE/MAX Professional Associates
49 Main Street
Sturbridge, MA 01566

Cell: (508) 982-0686    Email: kasellshomes@gmail.com

Web site: kathrynacciari.com
Blog:
Real Estate Blog
Twitter: @kacciari

Comment balloon 13 commentsKathryn Acciari • April 30 2017 06:04PM

Comments

Kathryn, I often find myself asking ... Who hires these agents?!  I'd like to be a fly on the wall and hear the Bull Crap an agent sells to get a listing contract signed. While my "positive" attitude has carried me through many dark canyons in life, I've learned that candy-coating and fluffing pillows does not alter the facts behind bad behavior.  That said, I am growing to believe that some people don't want an honest, ethical person who will do the right thing ... no matter what. That is not only a perceived "dark side" it is a reality of life. 

Posted by Kathleen Daniels, San Jose Homes for Sale - Probate Broker (KD Realty - 408.972.1822) 6 months ago

Lazy people in any profession are a pain - and a detriment to the profession.

After I let my license go, some friends of mine were trying to find an agent to market their rather unusual property. They asked me to sit in on some interviews, so I was there when the agent they chose promised the moon. She would advertise in X number of places. She would hold open houses. She would have broker tours. On and on she went.

And... she did absolutely none of it. They had to call her repeatedly just to get a sign on the property.

She had excuses: Her dog got sick; she had to watch the grand-kids; she went on vacation; she had a cold.

Yikes!

Posted by Marte Cliff, your real estate writer (Marte Cliff Copywriting) 6 months ago

There probably isn't a day go by that I look at MLS photos and wonder why the sellers hired the agent because the photos are just so bad.  In this day and age it's so easy to hire a professional photographer and represent the home and seller with excellence.

Posted by Anna Banana Kruchten,CRS,CRB,GRI, Arizona's Top Banana of Real Estate! (Phoenix Property Shoppe) 6 months ago

It is not hard because the work stands out as incomplete most of the time.

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) 6 months ago

It certainly does, William. It is difficult to understand how/why this happens.

Posted by Kathryn Acciari, RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA (RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury) 6 months ago

Anna, even if the agent does the photography, taking photos only requires that one pays attention.

Posted by Kathryn Acciari, RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA (RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury) 6 months ago

Marte, it makes me cringe to hear that. Sellers think they are going to hire a professional and end up with a dud.

Posted by Kathryn Acciari, RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA (RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury) 6 months ago

Kathleen, that is an interesting perspective. Perhaps the sellers truly don't care to have a professional. Perhaps they have something to hide and will use a lazy agent to assist in that goal. I never thought of that before.

Posted by Kathryn Acciari, RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA (RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury) 6 months ago

Most agents I know in the New Orleans Area work hard and most do a good job. Lazy ones are rare.....

Posted by Eric Bouler, Listening to your Needs ( Gardner Realtors, Licensed in La.) 6 months ago

Posted by Eric Bouler, Listening to your Needs ( Gardner Realtors, Licensed in La.) 6 months ago

You are certainly working hard, Eric. Thank you for stopping by!

Posted by Kathryn Acciari, RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA (RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury) 6 months ago

I am kind of with Kathleen Daniels on this one.  I always wonder how they get hired in the first place, and over and over again..-Kasey

Posted by Kasey & John Boles, Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties (Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com) 6 months ago

Kasey, I couldn't agree more.  It is rather puzzling.

Posted by Kathryn Acciari, RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA (RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury) 6 months ago

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