Kathryn's Blog


Home Sellers: Do You Know How Your Agent's Marketing is Working?

Home Sellers: Do You Know How Your Agent's Marketing is Working?


When you list your home for sale with a real estate agent, you place a lot of trust in that professional.  You expect that your agent will know the best ways to reach out to the buyers in the market, and the best way to position your property in the market.

In a slow market, it may seem that your agent is doing very little to sell your property.  If you have had only a few showings, you may start to wonder what your agent's strategy is for getting your home sold.  Hopefully, your agent has provided you with a schedule of his or her marketing activities for you to refer back to when you need some reassurance that your home is getting exposure.

When I serve as a listing agent, I make a point of providing my seller clients with a report on where my marketing efforts stand.  I create a simple spreadsheet with a list of the sites that I control for marketing.  Then I enter the number of views and number of clicks that the property has had on any given site.  It is a great way to reassure my clients that I am indeed working the market for them and keeping an eye on the sites that the buyers visit.  Here is a quick example:


Sample Marketing Performance Chart - Kathryn Acciari, REALTOR

marketing performance chart


(Please note, the realtor.com entry pertains to number of views/clicks for the virtual tour

of the property,not the general listing on realtor.com)


Would you find this information useful if you hired an agent to sell your home?  This is just one of the dozens of tools my seller clients enjoy.  If you are in Central Massachusetts, you are in luck because you can hire me to list and sell your home and benefit from my top-rate technology strategy.  Why don't you give me a call so we can put a plan in place for your home sale?


Kathryn Acciari, REALTOR
RE/MAX Professional Associates - Sturbridge, Massachusetts
(508) 982-0686 cell
kathrynacciari@remax.ne email
kathrynacciari.remax.com  web site/home search



Putting Today's Technology Tools to Work for You


Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
All rights reserved.




Sturbridge & Central MA Real Estate and More



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Kathryn Acciari, Brand Ambassador

Century 21 Real Estate LLC
175 Park Avenue
Madison NJ 07940

Serving Brokers, Owners, and Agents Throughout New England

Cell: (508) 982-0686   

Blog: Real Estate Blog
Twitter: @kacciari

Comment balloon 5 commentsKathryn Acciari • May 25 2011 09:38PM


I also let them know I market on two levels, to the public and to other licensees.  If their properties are being shown, then my marketing to other licensees is working, and to expect that more in the first few weeks.  Otherwise they think when another Realtor is showing it that you are not doing your job.

Posted by Jeanne M. Gavish, Keller Williams Realty Elite Partners - CIPS,GRI,S (Jeanne Gavish, Keller Williams Realty Elite Partners) about 9 years ago

Jeanne:  Oh absolutely.  Constantly reaching out to other agents and using the MLS to every degree.  That goes along with a showing and feedback report, which is wonderful for review when no offers have been made.  Thank you for stopping by!

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) about 9 years ago

Kathryn - showing that your marketing is working is a great tool for more than just updates it ..... it's a great tool help identify pricing issues as well

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) about 9 years ago

Hi Kathryn - As usual you are on top of the marketing game.

Posted by Conrad Allen, Webster, Ma, Realtor (Re/Max Professional Associates) about 9 years ago

Kathy:  You are right about that - I can see where I need to reallocate my marketing funds when I run reports like this.

Conrad:  Thanks!  There are so many ways to promote a property, it is sometimes difficult to decide which ones to invest in.

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) about 9 years ago