Kathryn's Blog


Home Buyers and Home Sellers: What You "Say" On Facebook May Hurt You

Home Buyers and Home Sellers:  What You "Say" Online May Hurt You

A quick tip for both home buyers and sellers:  If you regularly use the social media sites, like LinkedIn, Facebook, or Twitter, it is best to not "talk" about your real estate issues on these forums.

Why?  Because other home buyers and sellers are looking for insight into your situation, so they can use them to their advantage.

For example, if you are buying a home, suppose you put a post on Facebook that says, "I love this house!  Hope our offer is accepted."  If your Facebook account is open to the public, then the savvy home seller of the house you love may search for you on Facebook and read your comments.  Savvy seller may figure that he has the upper hand in negotiations, since you love the house that he is selling.

Likewise, if you are selling a home, the savvy buyers can find you, and follow your comments.  If you are in a desperate situation, the savvy buyer may use that to his or her advantage.

So, what can you do to reduce your risk of your social comments being used against you in your real estate deals?  Simply set your privacy settings so that only trusted friends have access to your posts.  Better yet, keep your comments to yourself - at least until the official papers are signed.


Putting Today's Technology Tools to Work for You


Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
All rights reserved.




Sturbridge & Central MA Real Estate and More



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Kathryn Acciari, Brand Ambassador

Century 21 Real Estate LLC
175 Park Avenue
Madison NJ 07940

Serving Brokers, Owners, and Agents Throughout New England

Cell: (508) 982-0686   

Blog: Real Estate Blog
Twitter: @kacciari

Comment balloon 3 commentsKathryn Acciari • June 11 2010 01:04PM


Kathryn, it also goes beyond real estate. Some people forget that the information they share becomes public knowledge for a long time. Good reminder!

Posted by Jon Budish (Resident Realty) over 10 years ago

I would have never thought of that, but you are dead on with that one. Might as well get excited right in front of the seller and tell them that you would pay anything to get that home.

Posted by Respect Realty LLC, Brokers - Oregon / SW Washington Real Estate (Respect Realty LLC) over 10 years ago

Jon:  You are right about that.  I'm hearing about middle-school kids being suspended for their derogatory FB posts about classmates.  It is wide open.

Todd:  Yep!  The young buyers today are online sleuths and will dig for information on a seller.


Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) over 10 years ago