Home Sellers: The One Thing You Must Know Before You Place Your Home on the Market
It is simple, really. Before you sell a home, you only need to know one thing. And once you understand this one thing, you will meet with quick success.
It is a basic fundamental aspect of sales, this one thing. It does not apply to only real estate, but to any product that a seller brings to market. Understand this basic principle, embrace and prepare for it, and you will be able to move on with your life.
Your neighbor, whose home has been on the market for a year, does not know or understand this one thing. All of the other sellers in your town who complain about their agents or about "the market" have missed the boat on this one thing.
It's understandable. Real estate agents want to please their clients. It's easy to push this one thing aside and do things the seller's way instead of the way that will lead to success.
But I know - because of my past successes - that if I keep this one thing at the forefront of my conversations with home sellers, I will be able to advise them on exactly what they must do to sell their home.
Are you ready? Would you like to know what the one thing is that you need to know? Here it is:
The one thing you need to know before you place your home on the market is...
WHAT THE BUYERS WANT.
That's it!. You have a product to sell. Do you know what the buyers in the market are looking for? You had better find out.
I know what the buyers want.
I know what the buyers are looking for.
And very few buyers are finding it because the sellers are not being prepped to provide it in the marketplace.
Are you planning to sell your home? Would you like to know what the buyers are seeking? What are you waiting for? Pick up your phone and invite me to your home. I'll tell you everything you need to know about appealing to the buyers in today's Central Massachusetts real estate market.
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Text and photos copyright Kathryn J. Acciari unless otherwise noted.
All rights reserved.
Kathryn Acciari, RSPS, SRS, RESE, CFA
Century 21 MetroWest
45 Lyman Street Suite 14
Westborough MA 01581
Serving the Route 9/20 Corridors of Central Massachusetts
Sturbridge to Westborough
Cell: (508) 982-0686