Kathryn's Blog


Pop-Bys and Mailings for October - A Harvest of Ideas

Pop-Bys and Mailings for October - A Harvest of Ideas

With Halloween and harvest season upon us, who can resist these festive ideas?

Indian corn


1.  Halloween goodies, of course.  Make up small gifts of snack-size chocolates.  You can find small witches brew cauldrons at many stores.  Fill them up with chocolates and deliver them with a note that you are always brewing up something new in real estate.

2.  Glow sticks for the kids.  This is one of the easiest pop-bys ever.  Grab an armful of containers of glow sticks at your local discount store, and deliver them to your clients who have kids who are trick-or-treat age.  They'll appreciate the thought.

3.  Bring some fall color.  A pot of fall flowers, a bunch of multicolor corn, or a perfect pumpkin will add color to your clients' doorstep.  Here in Massachusetts, we are starting to see a lot of white pumpkins too.  They can look striking when added to a seasonal display.


This month, invite your sphere to carve their own virtual pumpkin.  Here are two sites that make it easy to carve-your-own:



Client Appreciation Events

1.  Trick-or-Treat.  If you live in a neighborhood that is conducive to trick-or-treating, why not host a Trick-or-Treat party?  Invite your clients to bring their kids for pizza and bug juice, then send them on their way to knock on neighbors' doorbells.  Set a definite Pumpkin Patchtime, say 5 - 7 pm.  If it's a nice evening, you can even serve the pizza outside.

2.  Orchard Event.  I've seen this in several articles lately, and I like this idea so much I want to include it here.  Team up with a local orchard to offer pumpkins, guords, and other harvest goodies at a discount for your clients.  Or, simply offer free items at a designated time. Set up a table at a designated time, and invite your clients to take advantage of your special offering.  Many orchards in our area have festivals throughout the fall, so another idea would simply be to set up a table at the festival and host a pumpkin give-away. 

3.  Beer Tasting/Oktoberfest.  Is there a micro-brew in your town?  If so, ask if you can team up with them to offer one of their brews with your name on it.  Invite your clients to come to the microbrewery for a beer tasting.  Serve up sausage, pretzels, and assorted mustards, and you have yourself a fine Oktoberfest.

 Make it a bountiful month!


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Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
All rights reserved.




Sturbridge & Central MA Real Estate and More



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Kathryn Acciari, Brand Ambassador

Century 21 Real Estate LLC
175 Park Avenue
Madison NJ 07940

Serving Brokers, Owners, and Agents Throughout New England

Cell: (508) 982-0686   

Blog: Real Estate Blog
Twitter: @kacciari

Comment balloon 18 commentsKathryn Acciari • October 03 2009 08:48AM


Great ideas and may just be enough to get me motivated to get back out there and pop-by again!

Posted by Teresa Cox King, Orange Beach and Gulf Shores, Alabama (RE/MAX of Orange Beach) almost 11 years ago

Kathryn, these are really great ideas!  I just love them and especially like the pumpkin carving, why not provide the pumpkins and let them carve and take home?

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 11 years ago

These are some great ideas.  I really need to get out and do some of these types of things.  Thanks for the reminder...and ideas.

Posted by Christine McInerney, The McInerney Team, Knoxville TN Homes For Sale (Great Life RE) almost 11 years ago

You always have such great ideas. You cover the local "pop bys" and the many buyers we have in other states. With such easy and great ideas how can we not be motivated!

Posted by Lee & Carol Barbour, REALTORS, Mountain Living Team in Murphy NC and North GA (Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA) almost 11 years ago

All great ideas and ways to keep in touch -- thanks for the update.

Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) almost 11 years ago

Thanks for sharing your Harvest ideas Kathryn!  Can't wait to try a few of them!

Posted by Melinda (Mel) Peterson, The Blessed Realtor - ABR, CRS (Grants Pass, OR) almost 11 years ago

Hi Kathryn ~ I love your pop-by posts - always filled with great ideas. Thanks!


Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) almost 11 years ago

Hi Kathryn - I've been so busy I've forgotten it's almost Halloween!  Thanks for the great tips.

Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX) almost 11 years ago

Teresa:  The pop-bys are time consuming, but I am certain that your clients will love to see you.

Evelyn:  Pumpkins-to-go is a great way to do it.

Christine and Jennifer:  Best of success - once you get going it gets easier.

Lee and Carol:  Thanks for your encouring words.  And have fun getting out to see your clients.

Bob and Carolin:  It is my pleasure to do this for the ActiveRain readers!

Melinda:  Enjoy spending the time with your sphere - they'll enjoy seeing you!

Elizabeth:  Thank you!  It's nice to know that these ideas are helpful.

Kay:  It's wonderful that you are busy.  That's when it gets difficult to stay in contact, though, isn't it?  Good luck with everything.


Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) almost 11 years ago

Kathryn-Thanks for the great pop-by ideas.

Posted by Joseph D. Federico, Eastern Massachusetts Real Estate (Donahue Real Estate Co.) almost 11 years ago

Joseph:  Thanks! I hope you can use some of them.

And Marti - thank you for the star in the Art of Marketing You.  I just happened to notice it - what a great surprise!

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) almost 11 years ago

I enjoy your blog you always have great ideas.

I am looking for a tagline for pumpkins that i wanted to pop-by with to my clients.

Anyone have any ideas. I am blank



Posted by Debra Donahue, Debra Donahue Realtor RI & Mass (RE/Max River's Edge) almost 11 years ago

Kathryn - Wow , what great ideas and it was so thoughtful of you to share them with us. Fall is my favorite time of the year and I think I will be stopiing by the local market for a few pumpkins to deliver to my clients door step

Posted by Laura Gray (RE/MAX Realty Group) almost 11 years ago


Are you joining in on the Buffini Sprint?  Starts on Monday!  Can't wait to see their popby ideas for the last quarter!  I have been working with popcorn popbys, so far:)  Good responses! Love the pumpkin virtual carving sites you found:)

It's a Good Life,


Posted by Frances C. Rokicki, Broker-Mentor,CRS (Fran Rokicki Realty, LLC) almost 11 years ago

Debra:  Thanks for the feedback.  For a pumpkin tag, how about "If you know of anyone planning to get into the market, call me.  I'd be happy to carve out some time for them."  That's the best I've got right now!

Laura:  Have fun with the pumpkins.  I'm sure your clients will love seeing you arrive!

Fran:  Popcorn - what a fun idea!  Good luck on the Sprint!

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) almost 11 years ago

Kathryn,  I found the small popcorn microwave kit at SAM's Club.  They are small enough to tuck away, or to hand out to people:)  They are a product for Halloween, which worked out perfectly, for us!  Aren't you joining in on the Buffini Sprint?  It's free to members!



Posted by Frances C. Rokicki, Broker-Mentor,CRS (Fran Rokicki Realty, LLC) almost 11 years ago

Thanks Kathryn for the tagline. as always you are very creative

Posted by Debra Donahue, Debra Donahue Realtor RI & Mass (RE/Max River's Edge) almost 11 years ago

Debra, you are welcome!

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) almost 11 years ago