In a study on the recent Facebook surge (due most likely to its vanity username opening), the web analysis group Hitwise reported some very interesting trends related to Facebook user age groups.
The report by Bill Tancer compares Facebook visits on June 18 2009 compared to June 18 2008. There are two striking differences between these two dates. First, the number of visits by users of the Gen Y decreased by 19%. Second, the number of visits by members of the Gen X increased by 12% for younger Gen X'ers and 7% for older Gen X'ers. A curious shift of numbers, I think.
Since Gen Y is considered the leader when it comes to new and cool technology, the question we need to ask is, where has Gen Y gone? Now that their parents and grandparents have jumped on the Facebook train, is Gen Y bailing out? One commenter has put forth the idea that Gen Y is now getting older and the Facebook numbers simply reflect this.
Is Gen Y indeed searching out new territory? We need spies. Those of you with kids in college, please come forward.
See the entire report, and many others, on Hitwise.
Kathryn Acciari, REALTOR®
RE/MAX Professional Associates
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Kathryn Acciari, Brand Ambassador
Century 21 Real Estate LLC
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Madison NJ 07940
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